WORK EXPERIENCE

Ernst & Young, LLP – Audit Staff

October 2023 – Present

Assists financial statement audits across multiple clients at a time in the Media & Entertainment, Professional
Services, Sports, Retail, and Technology industries
Coordinates and leads client meetings to effectively communicate complex audit findings, resulting in a high level of client understanding and cooperation throughout the audit process
Utilizes advanced data analytics tools to streamline workflows, enhancing the accuracy of audit findings and
providing meaningful insights resulting in clients’ improved ability to meet financial reporting requirements
Monitors team budget to ensure efficiency and proactively address potential overruns
Manages complex audit projects from planning to completion, ensuring timely delivery within budget constraints
Manages the work of interns and new staff to align pacing with project management goals
Contributes to internal communication efforts, including producing content for quarterly newsletters and supporting recruitment initiatives

Nico Scout – Brand Marketing Intern

February 2023 – May 2023

Collaborated with shop owner and small team to develop marketing campaign across multiple channels to
increase engagement and drive website/in-store traffic
Conceptualized and created top-performing Instagram posts that improved follower engagement by 11.9% in 2 months
Optimized Instagram, TikTok, Facebook, and Pinterest business analytics to monitor and strategize data-driven campaign solutions
Spearheaded creative direction of campaign assets and advertisement copy to maintain consistent brand identity across social media and website platforms
Ideated and implemented new merchandise strategy for the shop’s storefront resulting in increased customer traffic and improved customer experience

LrosenPhoto – Etsy Shop Business Owner

July 2020 – August 2023

Developed brand-specific content strategies across multiple channels designed to leverage brand awareness and leads resulting in increased reach by 30%, engagement by 80%, and website traffic by 40% over a span of 1 month
Created cohesive visual and thematic style for projects and campaigns across social media, photoshoots, outfit styling, and copy
Conceptualized and led photoshoots for seasonal launch of collections, ensuring alignment with campaign goals and brand objectives
Researched campaign trends to maximize resonance with target audience and implement strategic brand
positioning
Conducted market research to understand target audience, consumer behavior, and customer feedback to generate data-driven solutions that improved customer acquisition, engagement and retention
Assessed business environment to strategize growth opportunities in new product lines and revenue streams
Leveraged Instagram, TikTok, and Etsy analytics to track, capture, and measure success of product launches and use data to strategize for future collections
Tracked business finances to successfully manage budgets and maximize profitability
Coordinated product procurement for collection photoshoots, advertisements, and promotional initiatives
Sourced vintage clothing, selecting fabrics and silhouettes consistent with brand aesthetic
Established strong, lasting relationships with customers through exceptional customer service

Birthright Israel – Content Team Member

December 2022 – January 2023

Created and curated social media content for Birthright Israel marketing campaigns
Photographed popular sites of Israel to showcase trip offerings and maintain consistency with brand identity
Leveraged Adobe Lightroom and Photoshop in development of content and execute quick turnaround of
deliverables

ACCOMPLISHMENTS

University of Rhode Island, Launch Lab – Student-Athlete Entrepreneurship Showcase Participant

February 2023

Showcased creative and entrepreneurial endeavor, LRosenPhoto, by highlighting the business journey, presenting the newest clothing collection, and discussing potential growth strategies
Presented to investors, business professionals, University of Rhode Island faculty, and students, expanding
network through multiple follow-up meetings with showcase attendees

University of Rhode Island Women’s Soccer – Division 1 Athlete & Senior Captain

September 2019 – May 2023

Devoted 20+ hours per week to athletic training, studying playbooks, watching game film, traveling, attending team meetings, and participating in games while maintaining a full course load
Organized and led team meetings to develop team culture and establish team expectations
Acted as liaison between players and coaches to ensure appropriate communication of expectations and needs
Coached youth female athletes in spring and summer camps to develop foundations of technical soccer skills

University of Rhode Island – Bachelor of Science in Business Administration, Accounting

May 2023

Recipient of Centennial Scholarship and Athletic Scholarship
University Academic Excellence Award - 2023
GPA: 3.93
Additional Coursework: Marketing Principles, Marketing Communications, Consumer Behavior, Customer Analytics, Social Media Marketing, Business Communications, Business Innovation: Lean Startup, Small Business Management