LRosenPhoto

OVERVIEW

One-of-a-kind, upcycled apparel featuring original photography from around the world, with a conscious-minded focus. The shop where there's a story behind the cloth, carefully curated for you, the story-teller. Showcasing a unique dimension to art, you are the gallery and the messenger of expression.

BRAND STORY

In Summer 2020, LRosenPhoto was founded in my childhood bedroom as a passion project turned small business. I released four collections, each focusing on different destinations in which I visited during my travels. The pieces were sold via Etsy storefront and Nico Scout's brick-and-mortar location. LRosenPhoto was an artistic endeavor that was the cornerstone of my greatest passions — art, fashion, business, and entrepreneurship.

- Created digital advertisements consistent with the brand's identity to drive brand awareness.
- Developed brand-specific content strategies across multiple channels, resulting in increased social media engagement, website traffic, and reach.
- Researched campaign trends to appeal to target audience and implement strategic brand positioning.
- Assessed business environment to strategize growth opportunities, specifically in new product lines and revenue streams.
- Tracked business finances to successfully manage budgets and measure profitability.
- Wholesaled products through brick-and-mortar location and e-commerce.
- Analyzed Etsy storefront analytics to measure success of products and adapt to consumer preferences.
- Developed mood boards for each collection to reflect the emotions captured within the featured photos.
- Scouted photoshoot locations for collection releases.
- Ensured media, photoshoots, outfit styles, and copy maintained a cohesive visual and thematic style for projects and campaigns.
- Designed one-of-a-kind apparel by hand printing photographs onto upcycled clothing.
- Embroidered shop's name onto each item by hand.
- Sourced vintage clothing and selected fabrics & silhouettes that were consistent with brand aesthetic — casual, comfortable, elevated basics, warm tones.

MEDIA

“A Head for Business, an Eye for Art”

“Home Court Advantage” Showcase

“Athletes Off the Field” Showcase