Nico Scout

April 2023 - May 2023

Technical Skills: Adobe Lightroom, Adobe Photoshop

OVERVIEW

Collaborated and lead social media campaigns for Nico Scout, an arts & lifestyle store, with the initiative to drive local, organic customer traffic and drive social mdia engagement.

NICO IN A NUTSHELL

Shop owner, Amber Gadde, exudes authenticity, passion, & boldness which radiates through Nico Scout's brick-and-mortar presence — the “Curation for the Creative”.

Knowing the undeniable energy of the shop, we collaborated on marketing efforts to spread coastal Rhode Island’s best kept secret.

CAMPAIGN

GOAL: increase social media engagement and drive organic in-store traffic during a lull in seasonal sales

METHOD: incorporate story-telling with marketing presence to connect the target audience to Nico Scout’s creative community & fresh perspective

CHANNELS: Instagram, TikTok, website

INSTAGRAM

TIKTOK

RESULTS

During Nico Scout’s generally slow season in the business cycle, the social media campaign generated popularity and sparked excitement within the local coastal community. It brought people out of hibernation and created a buzz, reminding those of Amber’s captivating entrepreneurial story and shedding light on the creative world hiding in plain sight.

Increased engagement via Instagram by 11.9% within a two month time frame.
Brick-and-mortar local customer traffic increased by 5-10% each week.
Experienced an increase in customers in the college student demographic, which was an untapped area of customers that the shop lacked to engage.
Noticed an increase in authentic customer interaction expressing genuine interest in the shop’s story, background, and initiatives.

OTHER

ROLES

Assisted shop owner in developing website copy to update "About" page and created captions for Instagram/TikTok posts.
Assisted shop owner in developing window display concept to drive in-store traffic.
Ideated improvements to customer journey by incorporating “photo-worthy” areas within the shop, such as the Nico Scout selfie mirror, to encourage user-generated content